VODAFONE -
OPPORTUNITY AWAITS
Vodafone’s biggest-ever campaign, built around a record £11 billion network investment. A number so big it’s hard to grasp — so rather than talk about the investment itself, we showed the impact: more opportunity to download, stream, and do more of the things you love, wherever you are. Opportunity awaits on Vodafone.
Details matter. I spent a lot of time crafting designs for the erotic novel being downloaded by the woman in the camping scene; an endeavour some might have struggled with, but ultimately, I felt it came quite easily but sadly only lasted a few seconds, on screen.
Extended takes from our brilliant cast that unfortunately never made the cut.
Untold did a wonderful job with the post creating scenes styled with an "accidental renaissance" look under challenging timings.
After the launch we jumped into social and created a social series, focusing on those places that used to be not-spots and were now hot-spots with great signal, thanks to Vodafone. More to follow with Munya Chawawa and the legend that is Francis Bourgeois.
OOH followed the launch, announcing that opportunity had arrived.
