D&AD - THE HEIST

A D&AD Pencil is (one of) the most prestigious accolades in the creative community. But sometimes we don't realise the true value of things until they're gone. So to remind the world how precious the awards are, we stole them from agencies around the globe. From Rio to Melbourne, we recruited insiders who pinched the Pencils from their pedestals - then watched the fun begin. We saw it all, as hundreds of trophies went missing in a highly coordinated heist. Only after 4 days of confusion, anger and panic did we reveal it was all for our 'call for entries' campaign.