NIKE - IT'S ONLY A SHIRT

After Nike became the official sponsor of the England football team we were asked to come up with a "world first" to launch it. “It’s only a shirt, it’s what you do in it that matters” was born to go against the typical glossy launch, by giving a kid the chance to wear the shirt ahead of the England team. Jack Wilshere arrived at his old school and handed the shirt over to a pupil who shared his dream of playing for England. A shot was taken and that was that.